6 Ways to Create Website Content to Target Your Customers

6 Ways to Create Website Content to Target Your Customers

You can’t look at a business magazine or website today without reading about how companies should use social media or content marketing to grow their business. While small businesses and entrepreneurs are always looking for ways to attract new customers, it can seem like only big businesses have the staff and resources to fully drive results.

However, there are plenty of ways for small businesses to create and share content that your current customers – and potential customers – will find valuable. In fact, you’ll be able to make your small business look bigger, extend marketing efforts and drive business growth.

Of course, content starts with your website. You’ll need the ability to easily add and edit content on your site. A great way to do this is with a blog. Many times your website provider already has a blog you can use. Adding content to your site gives you the “jumping off” spot to share your content on social media sites such as Facebook, Twitter and LinkedIn.

Here are 6 ways you can create content to target customers.

1. Answer customer questions 

This one is easy. You get questions every day from customers via phone, email or in person. It’s likely that several customers have similar questions. So, create blog posts or pages on your website to answer your customers’ questions. Other customers – and potential customers – can find that content and have their questions answered without needing to call. You’ll be providing them valuable information while building a great library of content on your website.

2. Post industry information 

You receive news about issues that affect your business and industry from your local chamber of commerce or business association. Share that information with your customers on your website. Posting industry or community trends, reports and news demonstrates that you’re actively involved and passionate about your business.

3. Create numbered lists 

Your customers have limited time to read your content. Converting your message to a numbered list is a quick way to engage your audience. Are you unsure how to create a numbered list? Think about how your product or service helps customers solve certain problems. Then, make that 3-10 main points that readers can quickly skim through. Headlines such as “5 you should do to prepare your home for winter” or “7 ways to surprise your customers” lets your customers know they’ll have a quick read on how your company can help them.

4. Conduct customer surveys

   At the end of every service call or personal visit, ask your customers if there are any other products, services or information you can provide them that would help them do their jobs or manage their busy personal schedules.You’ll be surprised at some of the responses. Many times, your customers are only seeking information, which you can provide via content on your website.

5. Profile your customers 

Nothing tells the story about your products or services like a happy customer who uses them to save time, save more, gain more business, make his or her life better, or just to have fun. Ask your best customers if you can create short profiles on them and add them to your website. Be sure to include information about their companies or how they use your products and services. Other potential customers will view this information and be able to relate to your current customers’ stories.

6. Share other people’s content 

Don’t think you have to do everything by yourself. In fact, by only posting your own content on your social media pages, you can appear overly self-promotional. Follow the 80/20 rule and share four items from others for every one piece of your own content. Share posts from your friends and retweet posts on Twitter that are of interest to you and your customers. They will see you as a valuable resource for information and be more likely to share your content as well.

Like many things, social media and content marketing is what you make of it. Make sure you create a communications plan that includes when you’ll create content and when you’ll share information on various social media pages.

You don’t have to spend all day, every day writing blog posts or checking your Facebook page. It’s okay to start slowly at first. Try creating one piece of new content per week and sharing one post from other people daily. Soon, you’ll find that your customers are helping spread your message and you’ll be able to create and share even more content. You’ll gain exposure to potential new customers and drive growth for your business